Geraghty Joins IPG Mediabrands as Strategy Director
Simon Geraghty has been appointed as strategy director at IPG Mediabrands.
With extensive industry experience on both the client and agency side, including stints at...
MEC Shortlisted for Festival of Media Awards
MEC Ireland has been shortlisted for the Festival of Media Global Awards which will take place in Rome this May, for their work on...
Ogilvy’s Mustang the Big Winner at APMC Awards
Ogilvy’s campaign ‘Mustang Run’ was the big winner at the Association of Promotional Marketing Consultants Star Awards which took place at the The Marker...
Ad of the Week: Follow The Sun – The Javelin Group
Credits:
Client: Daragh O’Reilly & Sarah Coleman, Irish Ferries
Agency: The Javelin Group
Country: Ireland
Strategy: Ken Ivory
Art Direction: Martin Watts
Copywriting: Niall Carey
Account Direction: Finbarr Hayes
Producer: Dara McClatchie
Production:...
Irish Times Puts Trust at Centre of New Campaign
The Irish Times has moved to reinforce its position as Ireland’s most trusted publisher – according to the 2016 Reptrak Survey – by launching...
Digital OOH Adds Both Value and Recall
New research carried out by Millward Brown using facial recognition software shows that digital out-of-home advertising increases brand recall.
In a study measuring 18 different...
2017 Edelman Trust Barometer Reveals Crisis of Trust in Ireland
The 2017 Edelman Ireland Trust Barometer reveals a crisis in trust levels across the institutions of government, business, media and NGOs.
The Barometer, which was...
INM Becomes New Media Partner of Guinness PRO12
Independent News & Media has announced that it has become the official media partner of the Guinness PRO12 Championship.
The partnership with Guinness PRO12 will...
Mirror Media Appoints Group Sales Director
Following a review of its commercial business in Dublin, Mirror Media has appointed Padraig Sugrue as group sales director.
Sugrue will be responsible for developing...
MEC Wavemaker and RTÉ Create Launch a Cracker for Carr’s
MEC Wavemaker (MEC’s content centric client offering) in partnership with RTÉ’s branded content team, RTÉ Create, has launched a media first in the content...