Now Near Next – The Latest View from OOH
Niamh Manning, marketing executive, PML Group, with this week’s take from the world of Out of Home.
Out and About
In a relatively short period,...
Rory Sutherland to Speak at MII’s New CMO Webinar and on...
Rory Sutherland is a very popular figure and a definite crowd pleaser on the international marketing conference circuit. With live events and conferences shuttered...
Food & Wine Magazine Relaunched as a Monthly Freebie with The...
Food & Wine, one of the best known publications for foodies and wine buffs, made its debut appearance as a free monthly magazine with...
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The Tenth Man Sets Up New Research Business Called Truth
The Tenth Man, the creative agency set up by Ken Robertson, the former director of advertising for Paddy Power, has set up a new...
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Publicis Dublin Introduces the End of Career Guidance Counsellor in Standard...
Publicis Dublin has launched a new campaign for the life and pensions company Standard Life. The new campaign draws a comparison with the advice...
Research Shows TV Viewers Go Online to Find Something to Watch
According to recent research by the Irish media and production company, Packed.House, websites are the No 1 platform people use to find something to...
Dr Oetker Rolls Out New Campaign Targeting Budding Bakers
Connector by Granite, has launched a new campaign for Dr Oetker called Budding Bakers which is aimed at bakers of all levels.
The campaign features...
Paul Dervan to Discuss Marketing Effectiveness on MII Webinar
Paul Dervan, CMO of the National Lottery and author of “Run With Foxes: Make Better Marketing Decisions” will be the keynote speaker for the...
Core appoints Caitriona Ní Laoire as MD Within Agency’s Creative Practice
Caitriona Ní Laoire has been appointed as managing director within Core’s creative practice. She joins Core from BBDO Dublin where she was head of...
INM Launches New Programmatic Plus Offering to Advertisers
Independent News and Media (INM) has launched Programmatic Plus, a proprietary tool that offers advertisers robust data-driven targeting, transparency and detailed post campaign analysis...
