Henry Dummer to Leave Tesco to Take Top Marketing Job at...
One of the country’s top marketers, Henry Dummer is to join eir as the company’s new marketing director. Dummer has been marketing director of...
Boys and Girls Launch New €2m Campaign for Energia
Boys and Girls has launched a new €2m multi-channel campaign for the energy brand, Energia.
Themed around the central idea of “Clever people choose Energia”...
IAB Digital Upfronts 2016: Electric Media Group
The inaugural IAB Digital Upfronts will be held next Tuesday, October 4th in the Convention Centre in Dublin and many of Ireland’s leading online...
TV3 Group Launches Virgin Media Solutions
Virgin Media Solutions is the new advertising sales agency of TV3 Group representing all TV3 Group channels and Virgin Media platforms across Ireland and...
Centra Invests €3m New Brand Positioning
The Musgrave-owned Centra has launched its biggest ever marketing campaign to support its new ‘Live Every Day’ brand positioning as part of a radical...
ESB Launches “The Big Energy Hack”
Ireland’s first ever energy hackathon is being organised by ESB. The Big Energy Hack will bring together great minds for over 48 hours to...
Alan Kelly Joins LIA Judging Panel
Alan Kelly, Rothco’s executive creative director has been announced as a member of the Integration Jury at the prestigious London International Awards (LIA). Alan...
Electric Media to Handle Ad Sales for Fashion Site OPSH.com
Electric Media has taken on the advertising sales for Opsh.com, its first ever content-only publisher.
Since 2014, Opsh.com has focused on creating an online fashion...
Brandtone and Accenture Roll Out Global Solution for CPG Companies
The Dublin-headquartered mobile marketing company Brandtone has hooked up with Accenture to roll out a “next generation trade promotion solution” to help consumer packaged...
Insight of the Week: The Celebrity Followers
Using celebrities to endorse products and services is almost as old as advertising itself. The fundamental principle behind it is simple: if a person...
