Insight of the Week: Targeting the TV Purchasers
When it comes to technology and electronic equipment in the home, one of the biggest costs we make is on a TV set. TV...
Bord Bia Flexes its Mussels With New Marketing Campaign
Ireland is revered internationally for having some of the freshest seafood in the world and yet out of the 15,000 tonnes of mussels produced...
Dunnes Stores Regains Top Slot in Kantar Worldpanel Rankings
Dunnes Stores moved to the top of the retail rankings in the latest batch of figures from Kantar Worldpanel which cover the 12 weeks...
Lidl Ireland and AIB Win at European Sponsorship Awards
Lidl Ireland was the big winner on the night at the European Sponsorship Association Awards which were held in London last night, Feb 9.
The...
Media Awards 2017 Open for Entries
The Media Awards 2017 are now open for entries and the closing date has been set for Monday February 27th at 6.00pm.
Entries can be...
Independent.ie Reached 12m Unique Users in January Says INM
Independent.ie recorded 12m unique users in January, according to the publisher. The figures was achieved across its platforms, including Independent.ie website and app, Facebook...
IAPI Begins Quest for Young Creatives to Enter Young Lions Competition
IAPI has launched its 2017 quest to find Ireland’s hottest young creative talent to send to this year’s Cannes Lions. This year Ireland will...
Ad2One and Kinetic Form Mobile Partnership
Kinetic has formed a strategic partnership with digital agency ad2one to integrate NEAR technology into OOH campaigns.
One client - Coca-Cola - has already run...
Future Council Event to Explore Marketing Mishaps and The F-Word
“The F Word” is the theme for the next Marketing Society’s Future Council event which will be held in Odessa on February 23.
The event...
McDonald’s Wins Grand Prix in PML’s Poster Impact Awards
McDonald’s has become the first advertiser to win the Grand Prix for a second time in PML Group’s annual Poster Impact Awards. Having won...
