Opinion: Netflix Faces Problem of Scale With Ad Funded Model
Since it was launched in October 2022, Netflix’s advertising funded model has failed to meaningfully scale-up while the cost to advertisers is an expensive...
Judging for Cannes Young Lions Concludes Today
Judging for this year’s IAPI Cannes Young Lions has been taking place over the past two days and is set to conclude today.
In all,...
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AI’s Deficiencies Highlighted in New EPIC Campaign by The Public House
The Public House had launched a new campaign for EPIC, The Emigration Museum that highlights the dangers of relying on artificial intelligence too much...
Packed.House Teams Up With Verizon’s RYOT Studio
The media and content studio, Packed.House celebrated its first anniversary with an announcement that it formed a partnership with RYOT Studio, Verizon Media’s in-house...
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Thinkhouse Sprays AR Magic Over Dublin’s Quays in Lynx Campaign
The Dublin-based agency Thinkhouse was behind the stunt that saw Dublin’s iconic Convention Centre turned into the Can-vention Centre as part of a campaign...
Edelman Wins Creative Account for Deep RiverRock
As more public relations agencies move into the creative services space, the Dublin-based firm Edelman has been appointed as the lead creative agency for...
Opinion: How Brands Can Crack the Code to Festival Success
On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...
Extra.ie Reports 1.35m Users as it Launches Rugby Vodcast
Extra.ie, the DMG Media Ireland-owned news website has reported over 1.35m unique monthly users in May while page views were up 20% , its...
The Indie List Partners with DMI to Boost Freelance Skills
The Indie List, the freelance marketing talent platform founded by Peter McPartlin and Una Herlihy, has announced a collaboration with the Digital Marketing Institute...
Cannes-alysis Back for 6th Year With Key Insights from Leading Speakers
With another Cannes Lions festival drawing to a close today, those who missed out on going to Cannes this year will have the opportunity...
