Irish OOH Market Enjoys Strong Growth in 2015
The Irish Out of Home (OOH) market grew by around 7% in 2015 according to Kinetic, the OOH media specialist.
According to Kinetic, improved quality...
McGargles Kicks Off Love Irish Food Brand Campaign
McGargles, the winner of the Exterion Media-backed Love Irish Food Brand award, kicked-off its advertising campaign this week.
McGargles 10 second advertisement is being broadcast...
WPP Turnover Rises to £12bn as Profit Increases to £1.5bn in...
WPP, the largest marketing communications group in the world, has reported pre-tax profits of £1.49 billion for 2015, an increase of 2.8%. Group revenues...
UK Government Threatens Intervention if Ad-blocking Continues
The UK’s culture secretary John Whittingdale has weighed into the ongoing debate about ad-blocking by accusing vendors of ad-blocking software and services of operating...
Heineken Uses Sensors & WiFi as Part of Coors Campaign
Heineken Ireland is using innovative Out of Home to promote its new #LovetheCold campaign for Coors Light. Working alongside creative agency, CKSK, media planning...
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Irish Times Launches New Content Studio
With the growth in branded content showing no signs of abating, the Irish Times has launched a dedicated stand-alone unit to create content for...
RTÉ Appoints Aidan McCullen as Head of Innovation Partnerships & Funding
RTÉ has appointed Aidan McCullen as head of innovation partnerships & funding. Prior to joining RTÉ, McCullen was director of digital with Communicorp.
Capped for...
Sunday Business Post Stages Strong Financial Turnaround
The Sunday Business Post has published results for the year to the end of June 2015 which show a profit of €78,800 for the...
Judging Gets Under Way for Media Awards 2016
Judging for this year’s Media Awards is now underway as the final deadline for entries closed this week. A total of 351 entries were...
Creative Account for Meteor Goes to Pitch
The creative account for mobile phone company Meteor is out to pitch following a decision by Rothco to resign from the account two weeks...
