Optimum Nutrition Kicks Off New OOH Campaign with Posterplan and UM
The Glanbia-owned sports nutrition brand Optimum Nutrition has launched a new out-of-home (OOH) campaign in collaboration with Posterplan Ireland and media agency UM Ireland.
The...
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Rothco’s Minor Detail Scores for Electric Ireland
With the Electric Ireland GAA Minor Championships underway, Rothco, part of Accenture Interactive, has rolled out a new campaign to support the tournament.
Called “Minor...
Opinion: Google’s Cookie Plans Crumble
Five years after it first indicated that it was doing away with third-party cookies, Google has done a surprising U-turn Brendan Almack, managing director...
Upcoming Marketing Society Event to Focus on Customer Engagement
How some of Ireland’s top brands build engagement with their customers will be up for discussion at the next Marketing Society’s event which will...
Insight of the Week: Targeting the High Spenders on Christmas Toys
Christmas is a time for giving, and for many of us much of the gift giving is to children. For brands therefore, understanding those...
InSight Marketing Wins Grand Prix at 2023 APMC Star Awards
InSight Marketing was the big winner at the 2023 APMC Star Awards which were held this week. The agency’s ‘Yoplait Mischief Makes Us’ for...
Majority of Consumers Want Advertisers to Behave Sustainably
New research carried out by B&A as part of its support for the The Great Reset shows that 90% of the Irish public believe...
Opinion: The Big Screen Will Never Go Away
As the cinema industry prepares for its long-awaited and highly anticipated re-opening, Su Duff says that the big screen still rules when it comes...
New Radiocentre Report Says 98% of Population Listen to Audio Every...
New research carried out by Ipsos for Radiocentre Ireland, shows that the overall audio market, which includes radio and digital audio, is in a...
JWT Folk & An Post Create New Addresses for Ireland’s Homeless
JWT Folk, together with An Post, has created a ground-breaking new postal address and letter collection service to help people who are homeless or...
