AIB-Backed The Toughest Trade Returns to TV for Second Series
The latest instalment of the AIB-backed The Toughest Trade hits the screens next week. The series highlights the work and dedication that amateur GAA...
Fitness and Optimism Prevail in Ulster Bank Research
As part of its ongoing #WhatMatters campaign, Ulster Bank and market research firm B&A have identified some of the key things that really matter...
ICAN Wins Linwoods Digital Account
The Dublin-headquartered digital agency ICAN has picked up the global digital account for Linwoods Health Foods after a four-way pitch against agencies from Dublin,...
UTV Joins ITV Stable as John McCann Announces Retirement
The £100m acquisition of UTV’s TV business by ITV has been completed and UTV’s 250 staff transferred over to ITV.
Adam Crozier, Chief Executive of...
Irish OOH Market Enjoys Strong Growth in 2015
The Irish Out of Home (OOH) market grew by around 7% in 2015 according to Kinetic, the OOH media specialist.
According to Kinetic, improved quality...
McGargles Kicks Off Love Irish Food Brand Campaign
McGargles, the winner of the Exterion Media-backed Love Irish Food Brand award, kicked-off its advertising campaign this week.
McGargles 10 second advertisement is being broadcast...
WPP Turnover Rises to £12bn as Profit Increases to £1.5bn in...
WPP, the largest marketing communications group in the world, has reported pre-tax profits of £1.49 billion for 2015, an increase of 2.8%. Group revenues...
UK Government Threatens Intervention if Ad-blocking Continues
The UK’s culture secretary John Whittingdale has weighed into the ongoing debate about ad-blocking by accusing vendors of ad-blocking software and services of operating...
Heineken Uses Sensors & WiFi as Part of Coors Campaign
Heineken Ireland is using innovative Out of Home to promote its new #LovetheCold campaign for Coors Light. Working alongside creative agency, CKSK, media planning...
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Irish Times Launches New Content Studio
With the growth in branded content showing no signs of abating, the Irish Times has launched a dedicated stand-alone unit to create content for...
