Opinion: Authenticity Should Be a Rallying Call for Advertisers in 2024
In the race to create brand fame, advertisers often lose sight of the power of connection and, most of all, authenticity, says Steve Connelly
All...
Zenith Publishes Useful Dates Calendar for 2024
Media agency Zenith, part of Core, has published its 2024 edition of Useful Dates calendar which has become an important tool when it comes...
2023: A Showcase in OOH Innovation
Colum Harmon, marketing director, PML Group, with this week’s Out Look on Out of Home
In our final Out Look of the year,...
Boys+Girls Create Powerful Campaign for Amnesty Calling for Ceasefire in Gaza
With the tragic death toll in Gaza continuing to rise on a daily basis, Boys+Girls has created a powerful radio and social campaign to...
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Publicis Highlights Climate Change With Seasonal Collaboration with Cork Distiller
Publicis Dublin has collaborated with the Skibbereen-based West Cork Whiskey to create a limited edition whiskey that also serves to remind us of the...
Opinion: Fast Forward to 2024 and Beyond
With 2024 only weeks away, Adworld asked a number of leading agency folk to engage in a bit of crystal ball gazing.
Vaunnie McDermott
Managing...
Jimi McGrath Takes Over as CEO of Droga5 Dublin
Jimi McGrath has been appointed as CEO of Droga5 Dublin, part of Accenture Song.
McGrath replaces Richard Carr who continues to head up Accenture Song...
Opinion: We Wish It Could Be Christmas Every Day
Earlier this year, The Public House, Bounce Insights and Adworld.ie launched The Interesting Index - a bi-monthly research experiment designed to understand what ads...
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Publicis Campaign for PTSB Highlights Benefits of Digital Mortgage Offering
Publicis Dublin has rolled out a new campaign for PTSB following up from the launch of the bank’s “Altogether More Human” brand platform in...
Core Cultural Index Reveals the Stories that Mattered During 2023
As the curtains fall on yet another busy year on many fronts, Core has produced an end-of-year review using information pulled from its Cultural...
