Opinion: B2B Brands See the Benefits of OOH
OOH advertising is not the sole preserve of consumer focused brands as more and more business-to-business brands looking to tap into the power of...
Opinion: Stumbling from Polycrisis to Polycrisis
With consumer sentiment largely stagnant and so-called polycrises occurring with remarkable frequency, Berke Serbetci Hamza, from Core Research, delves into the latest Credit Union...
The Public House Rolls Out New Campaign for 48
The Public House has launched a new OOH campaign for 48 Mobile, building on the network’s ‘Good Call’ brand platform which launched in 2022....
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Bauer Media’s GoLoud Goes Nationwide with New Campaign
Dynamo has rolled out a new above the line campaign for the Bauer Media-owned digital audio platform GoLoud.
The campaign encourages audiences to ‘get closer’...
Wolfgang to Host Lead Generation & Customer Growth Webinar
Wolfgang Digital will host a free online webinar on Wednesday, November 20 to address one of the most important issues for marketers and advertisers...
Virgin Media to Sponsor FM104’s The Strawberry Alarm Clock
Virgin Media has teamed up with the Wireless Ireland-owned station FM104 to sponsor the station's breakfast radio show, "The Strawberry Alarm Clock".
The sponsorship will revolve...
Consumers Remain Cautious According to Latest Ipsos B&A Research
Despite a backdrop of economic positivity, the latest Ipsos B&A Consumer Confidence Barometer remains cautious.
This wave of the Ipsos B&A Consumer Confidence Barometer was...
Sharon Walsh Named as Marketing Institute’s Irish National Marketing Champion
Sharon Walsh, the managing director of Heineken Ireland has been named as the Marketing Institute Ireland's Irish National Marketing Champion.
The announcement was made at...
Effie Awards Ireland Winners Announced
A total of 19 Effies, including four Gold, six Silver and nine Bronzes, were handed out at the 2024 Effie Awards Ireland which took...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s Audio Council, Lee Thompson of AudioOne and...
