Publicis Beefs Up its Senior Management Team With New Appointments
Publicis Dublin has made a number of changes to its senior management team.
Fay Quilligan, who is currently strategy director, is now taking on the...
Radio Gets a Boost with Latest JNLR Figures
The latest JNLR report for the Irish radio sector, shows that the daily radio audience has grown by 31,000 listeners to 3.35m while 92%...
Winning Effie Campaigns Outperform on all Key Metrics According to RED...
IAPI’s 2023 Irish Effie Award Winners significantly outperform the norm when the available creative adverts from the entries are tested against the extensive RED...
Out Look: Let it SnOOH!
Brands are gearing up for the push to capture consumer attention with OOH this Christmas.
Vhi Rolls Out Campaign to Showcase its Innovative Healthcare Solutions
Droga5 Dublin, part of Accenture Song, has rolled out a new campaign and brand platform for Vhi, Ireland’s leading health insurer with over 1.2m...
Ogilvy Rolls Out New Global Campaign for Jameson Irish Whiskey
The Irish Distillers-owned Jameson Irish Whiskey has launched a new global advertising campaign called “Must be a Jameson.”
Narrated by Peaky Blinders and Oppenheimer actor...
Brian O’Driscoll Heads Up Expert Panel for Who Won Sponsorship 2023...
Irish rugby legend Brian O'Driscoll will be just one of several keynote speakers that will address the upcoming “Who Won Sponsorship” series which is...
Opinion: Programmatic Consolidates its Position in OOH Media Mix
By using data and automation, programmatic digital OOH has transformed the OOH landscape by allowing advertisers purchase, activate and customize their ads when and...
OMD Retains Specsavers as Pitch Positive Pledge Kicks In
Specsavers worked with consultants at The Aperto Partnership and Media Marketing Compliance on the review.
OMD Ireland has retained the Specsavers media account following an...
Wolfgang Digital Hits Four at the Global Content Awards
Wolfgang Digital has continued its recent run of success by bagging four awards at the Global Content Awards which were held virtually this week....
