Opinion: Programmatic Consolidates its Position in OOH Media Mix
By using data and automation, programmatic digital OOH has transformed the OOH landscape by allowing advertisers purchase, activate and customize their ads when and...
OMD Retains Specsavers as Pitch Positive Pledge Kicks In
Specsavers worked with consultants at The Aperto Partnership and Media Marketing Compliance on the review.
OMD Ireland has retained the Specsavers media account following an...
Wolfgang Digital Hits Four at the Global Content Awards
Wolfgang Digital has continued its recent run of success by bagging four awards at the Global Content Awards which were held virtually this week....
The Public House Asks Ireland Not to Leave Children in the...
The Public House has launched a new Christmas fundraising campaign for Barnardos Ireland. The campaign will run across print, social, digital, and radio.
Barnardos works...
Cullen Communications Gets B Corp Certification
Cullen Communications, the Dublin-based PR and communications agency, is the latest Irish agency to receive B Corp certification.
The agency joins a global network of...
Publicis Dublin and Folk Wunderman Thompson Triumph at Ad Net Zero...
Publicis Dublin and Folk Wunderman Thompson picked up two awards between them at the inaugural Ad Net Zero Awards which were held in London...
Four Irish Teams Selected for Eurobest Young Creative Competition 2023
Four Irish teams will take part in this year’s Eurobest Creative Competition following a rigorous selection process.
The first team is made up of Roisin...
Out Look: 66% of Black Friday Shoppers Rely on Advertising...
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home
66% of Black Friday Shoppers Rely on Advertising for...
Opinion: Will You Pay to Play?
Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...
Research Shows Advertising Fails to Reflect Changing Family Dynamics
New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands to “adapt and accurately represent the evolving...
