Out Look: Paying Attention to OOH
The medium remains in good health ahead of its traditionally strongest period in November and December.
Opinion: Why We Launched a Neurodiversity Campaign in Our Industry
As neurodiversity becomes more widely recognized and understood in the advertising industry, Ian McCabe, managing director of Pluto the Agency takes a deep dive...
Coke Zero Brings Icy OOH Moments to Rathmines
Out of Home (OOH) media agency Posterplan Ireland and Essencemediacom have teamed up to roll out a new campaign for Coca Cola Zero Sugar,...
New Research Shows Audio Ads Can Deliver a 22% Boost to...
New research carried out by research company Differentology on behalf of Radiocentre Ireland, shows that audio advertising can deliver significant benefits to advertising campaigns...
Sounding Out 2024 Showcases Huge Potential of Audio in the Media...
The annual Sounding Out 2024, which is organised by Radiocentre Ireland, took place in Dublin’s Mansion House this week. The event, which was a...
Irish Times Pushes Digital Subscription to NYT in New Campaign
The Irish Times has launched a new campaign to promote its premium digital subscription offering which now includes an “all access” pass to the...
Blessing Dosunmu Named as Breakthrough Scholar for 2024
Blessing Dosunmu, from Dublin, is this year’s Breakthrough Scholar for 2024, an initiative backed by Thinkhouse, TU Dublin and student accommodation Yugo.
Valued at €30,000,...
Advocates Ireland Meeting to Discuss a More Inclusive Industry
Advocates Ireland, the LGBTQ+ network for professionals working in advertising, marketing and media, will host an event to discuss the media's role in making...
Sky Media Boosts Channel Lineup With Addition of Hearst Networks Channels
Sky Media Ireland has expanded its portfolio of channels available to Irish advertisers with the addition of the Hearst Networks-owned Sky HISTORY, Crime +...
PTSB and Electric Ireland are Top Sponsors of 2024 According to...
PTSB’s sponsorship of the Irish Olympic and Paralympic teams and Electric Ireland’s sponsorship of Darkness into Light were voted as the top sponsors of...
