00:00:15
Ringers Brings Smithwicks Back to its Roots With New Campaign
Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks.
Called "Originals Find Originals”, the campaign features Tokyo’s original Irish musician...
IAPI Appoints Siobhan Masterson as its New CEO
Siobhan Masterson has been appointed as the new CEO of IAPI.
Masterson is the former commercial and marketing director of the RDS and was previously...
Opinion: From AI to Retail Media – 10 Trends for 2025
Colm Sherwin, chief digital and investment officer with Core shares his Top 10 predictions for 2025.
The Lawsuits Continue, But Will We See...
Out Look: Vodafone is biggest brand on OOH in 2024
During the past twelve months the Telecoms brand has more than doubled its investment in the channel and accounted for almost 3% of all OOH display value.
00:00:29
Publicis Dublin Celebrates 190 Years of Railway Tracks in New Iarnrod...
Publicis Dublin and Iarnród Éireann have rolled out a new campaign paying tribute to the 190-year legacy of Ireland's railway tracks. Through a one-shot...
Core Optimisation Continues Expansion Plan With New Strategic Hires
As it celebrates its 10th anniversary in 2025, the Shannon-based digital agency Core Optimisation, has made a number of new strategic hires as it...
Opinion: Four Key Programmatic OOH Trends for 2025
With the growth in programmatic OOH set to continue into 2025, Eoin Carroll looks at five key trends that will underpin this growth.
Building on...
Opinion: Audio Will Continue to Be Heard Loud and Clear in...
We may be heading into uncertain times but for audio, the foundations couldn’t be stronger, writes Ciaran Cunningham
2025 is shaping up to be a...
Golden Bake Wins This Year’s Big Bus Brand Drive
Golden Bake has won this year’s Big Bus Brand Drive organised by Love Irish Food and Global in Ireland.
The award will provide Golden Bake...
00:00:30
Goosebump Tackles Sleepless Nights With New Campaign for bonkers.ie
Goosebump, the Francis Street-based creative agency, has launched a new campaign for price comparison site bonkers.ie.
The campaign is running across TV, social and radio with...
