Avoiding Branded Boredom
Brands need to break the cycle of boring branded content with active, superhuman storytelling, writes Susan Kelly We live in the age of marketing where some of the skill sets that were once the preserve of professionals working in the industry are now accessible to just about anyone with a smartphone and a social media account. We all filter, edit and...
We’re Being Framed
Whether we like it or not, video is here to stay and TV, contrary to popular opinion, is far from dead, writes Graham Stewart. Everyone is pretty much on the same page that the foreseeable future of shareable content lies in video. Of course it does. A quick glance at what most people are looking at on their phones on...
Finding Truth Amongst Fake News
In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth and be part of it, writes Amy Sergison. The social world as we know it is changing, rapidly. Social media has made it easier than ever to connect with people, news organisations and brands from different...
Cracking the Youth Market
Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has provided a unique insight into how young people want to engage with brands. Cracking the youth market can be tough. Get it right and your brand can succeed but if you get it wrong, prepare yourself...
