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Opinion: Marketing to Males at a Time of Uncertainty
As more and more men wrestle with mental health challenges and struggle to identify with the traditional...
Opinion: Retail Media and OOH Make the Perfect Partners
With retail media set to be the fastest growing media channel over the next few years, out-of-home...
Opinion: Can’t You Stop Banging on About AI?
When it comes to artificial intelligence, agencies and brands need to get over themselves and stop talking...
Opinion: Progress Comes at a Price But What are We Willing to Pay?
In the full-on rush to embrace all things AI, we should try and avoid some of the...
Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.
Looking...
IMJ FEATURES
Opinion: A Year of Delving Deeper
One year on from the acquisition of market research company B&A by Ipsos, CEO Luke Reaper reflects...
Opinion: B2B Brands See the Benefits of OOH
OOH advertising is not the sole preserve of consumer focused brands as more and more business-to-business brands...
Opinion: Stumbling from Polycrisis to Polycrisis
With consumer sentiment largely stagnant and so-called polycrises occurring with remarkable frequency, Berke Serbetci Hamza, from Core...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s...
IMJ FEATURES
Opinion: We Could All Do with a Good Laugh
Laughter may well be the best medicine but it could also unlock considerable opportunities for agencies and...
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly...
Opinion: The Pros and Cons of Viral Advertising & Marketing
Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath.
When did...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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Bold Studios Rolls Out Global Campaign for Puma Brand Cobra Golf
https://www.youtube.com/watch?v=x9znzGmV9tU
The Dublin-based Bold Studios has created a new global brand platform and campaign for Cobra Golf, the golfing brand which is owned by sportswear...
The Brill Building Goes Zen in New Campaign for Bord Gais...
00:00:40
The Brill Building has created a new platform and campaign for Bord Gáis Energy that aims to encourage consumers to switch to the energy...
