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Opinion: A Year of Delving Deeper
One year on from the acquisition of market research company B&A by Ipsos, CEO Luke Reaper reflects...
Opinion: B2B Brands See the Benefits of OOH
OOH advertising is not the sole preserve of consumer focused brands as more and more business-to-business brands...
Opinion: Stumbling from Polycrisis to Polycrisis
With consumer sentiment largely stagnant and so-called polycrises occurring with remarkable frequency, Berke Serbetci Hamza, from Core...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s...
Opinion: Why We Launched a Neurodiversity Campaign in Our Industry
As neurodiversity becomes more widely recognized and understood in the advertising industry, Ian McCabe, managing director of...
IMJ FEATURES
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly...
Opinion: The Pros and Cons of Viral Advertising & Marketing
Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath.
When did...
Opinion: The Top 5 Must Haves for Effective Marketing
Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies.
As marketers,...
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how...
IMJ FEATURES
Opinion: The DNA of Distinctive Brands
Distinctive brand assets are the Holy Grail of the marketing world yet some brands struggle with them...
Opinion: Delivering Audio Advertising’s True Potential
Despite the fact that 90% of the population listen to radio every week and radio advertising revenues...
Opinion: Diverse Minds Change the World
Six months on from the announcement that BBDO Dublin and TBWADublin were merging, Deirdre Waldron, CEO of...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Publicis Dublin Campaign Highlights the Gas Part of Flogas’ Offering
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Publicis Dublin has created a new campaign for Flogas aimed at increasing awareness and consideration of Flogas’s wider energy offering as well as its...
Droga5 Dublin Sparks Mescal Madness with Lidl Lookalike Campaign
With Irish actor Paul Mescal very much in the news at the moment for his role in Gladiator II, Lidl Ireland and Droga5 Dublin...
