FEATURES
Opinion: Slow Tourism Presents Significant Growth Opportunities
While the Irish tourism industry has benefitted from marketing initiatives like the Willd Atlantic Way and Ireland’s...
Opinion: Street to Stadium
With Out of Home playing a central role in major sporting events, the Six Nations provides a...
Opinion: The Big AI Content Challenge
In the digital world, quality content has always been king but as AI now hovers above everything...
Opinion: What Brands Can Learn from Bohemians Football Club
They may not have won the League of Ireland since 2009 (or an FAI Cup since 2008),...
Opinion: Marketing to Males at a Time of Uncertainty
As more and more men wrestle with mental health challenges and struggle to identify with the traditional...
IMJ FEATURES
Opinion: Progress Comes at a Price But What are We Willing to Pay?
In the full-on rush to embrace all things AI, we should try and avoid some of the...
Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.
Looking...
Opinion: The Power of Effectiveness
With a number of Irish agencies through to the Best of Europe Effie Awards- which will be...
Opinion: Why Programmatic OOH This Christmas?
‘Tis the season to put programmatic OOH (PrOOH) to work for your brand says Eoin Carroll.
Following on...
IMJ FEATURES
Opinion: Stumbling from Polycrisis to Polycrisis
With consumer sentiment largely stagnant and so-called polycrises occurring with remarkable frequency, Berke Serbetci Hamza, from Core...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s...
Opinion: Why We Launched a Neurodiversity Campaign in Our Industry
As neurodiversity becomes more widely recognized and understood in the advertising industry, Ian McCabe, managing director of...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
AGM Taps into Power of VR to Launch New Brand for...
With virtual reality rapidly becoming an integral of experiential brand launches, Allied Global Marketing (AGM) has successfully launched an immersive campaign across Dublin to...
Switcher.ie Makes the Switch to OLIVER With New Campaign
Having recently picked up Switcher.ie as a client, OLIVER has rolled out a new cross-platform campaign for the price comparison website Switcher.ie.
Switcher.ie is a...
