FEATURES
Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.
Looking...
Opinion: The Power of Effectiveness
With a number of Irish agencies through to the Best of Europe Effie Awards- which will be...
Opinion: Why Programmatic OOH This Christmas?
‘Tis the season to put programmatic OOH (PrOOH) to work for your brand says Eoin Carroll.
Following on...
Opinion: A Year of Delving Deeper
One year on from the acquisition of market research company B&A by Ipsos, CEO Luke Reaper reflects...
Opinion: B2B Brands See the Benefits of OOH
OOH advertising is not the sole preserve of consumer focused brands as more and more business-to-business brands...
IMJ FEATURES
Opinion: Why We Launched a Neurodiversity Campaign in Our Industry
As neurodiversity becomes more widely recognized and understood in the advertising industry, Ian McCabe, managing director of...
Opinion: How to Tackle the Bot Problem
Bots are the scourge of the digital advertising ecosystem says Peter Smyth who offers some suggestions about...
Opinion: We Could All Do with a Good Laugh
Laughter may well be the best medicine but it could also unlock considerable opportunities for agencies and...
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly...
IMJ FEATURES
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how...
Opinion: Google’s Cookie Plans Crumble
Five years after it first indicated that it was doing away with third-party cookies, Google has done...
Opinion: The Growing Importance of Effectiveness in Online Advertising
With more and more investment being made in digital advertising, it is becoming increasingly important for brands...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Barry’s Tea Captures Airport Homecomings With Touching Video
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With the main airports around the country packed with people returning home for Christmas, Barry's Tea has tapped into that warm fuzzy feeling with...
Boys+Girls Kick Off New Campaign for Leinster Rugby
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With Leinster set to take on Clermont Auvergne in the Aviva Stadium this weekend in Round 2 of the Investec Champions Cup, Boys+Girls has...
