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Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections,...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful...
Opinion: OOH with IMPACT
Geoff Lyons, CEO PML Group, on why OOH will deliver IMPACT in 2026.
Each year at PML Group...
Opinion: Why Now Is the Moment for Brands to Invest in Long-Form Audio
Podcasts are the new 'appointment to listen' with rapidly growing and engaged audiences tuning in to the...
IMJ FEATURES
Opinion: Why Trusted Journalism Gives Brands a Powerful Edge with Young Audiences
Young Irish audiences continue to turn to trusted news brands for depth, context and quality journalism. For...
Opinion: Building Audio Ecosystems that Brands Can Own
Digital audio has ushered in a new and exciting way for brands to reach engaged audiences in...
Opinion: How to Be a Good Guest on a Podcast
Daryl Moorhouse goes under the hood and examines what it takes to create a good podcast and,...
Opinion: How Gross Profit Optimisation Is Reshaping Google Ads
When Google Ads first launched, it revolutionised marketing by transforming advertising into a measurable and data-driven discipline....
IMJ FEATURES
Opinion: Bridging Ireland’s AI’s Major Gap
When it comes to AI, Ireland has a game of catch-up to play when compared to other...
Opinion: How to Optimise for ChatGPT Shopping (and Why It’s Not Just Google SEO)
As OpenAI dips its toe into the traditional search market that is dominated by Google, brands selling...
Opinion: How AI is Upending Search as We Know It
While Google is still by far the dominant platform for search, marketers need to keep their eye...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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Five Years Later Mrs Higgins is Still Going Strong
It was November 2020 and Covid-19 was preying on the old and the vulnerable. Partial and blanket lockdowns, working from home and self-isolating were...
New Campaign from Boys+Girls Shows Jacobs Capture the Essence of Christmas
It wouldn’t be Christmas in Ireland without a few tins of chocolate Kimberley, a few packets of Mikdo or Coconut Creams lying around the...
